Qualification: Marketing/Business degree
Experience (min 5 years) and in the following areas:
-Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
-Search engine optimization (SEO): developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
– Pay-per-click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
-Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
-Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.