RESPONSIBLITIES

• Develop an SEO strategy for all the activities to improve traffic to the website.
• Update content and website links for maximum optimization and search engine rankings
• Identify the latest trends and insights to analyse data results and accomplish maximum ROI in paid search campaigns.
• Propose changes to website design, content, linking and other variables to enhance SEO positions for target keywords.
• Write effective SEO friendly content for blogs, journals, websites, and social media accounts.
• Stay up-to-date knowledge of factors for ranking in search engine results and best practices in the SEO industry.
• Write compelling and high-quality website content, including blog posts and page descriptions
• Optimize landing pages for search engine advertising by conducting keyword discovery and other optimization tasks.
• Monitor redirects, click rate, bounce rate, and other KPIs.
• Run Google ads campaigns.

REQUIREMENTS

• Genuine interest in SEO.
• Excellent understanding of search engines.
• Professional certification of SEO or SEM added advanced.
• E-commerce experience added advanced
• Evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
• Ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
• Excellent understanding of the wider marketing context.
• Good understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
• Depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Understanding of search engine algorithms and ranking methods
• Salary/benefits.

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