URGENT HIRING Marketing Specialist

Job Responsibilities

• Execution and optimization of performance marketing campaigns across multiple channels (PPC, Paid Social, display advertising, Programmatic, YouTube, etc.)
• Manage campaigns that promote the services and acquire maximum Quality leads. (by creating the content idea, budget planning, and implementation schedules.)
• Understand target audience and develop and manage digital marketing campaigns
• Build retargeting audiences by collaborating with other marketing lead-generation channels
• Identify trends and insights, perform tests, collect and analyze data and results to accomplish maximum ROI in paid search campaigns.
• Optimize landing pages for search engine advertising by conducting keyword discovery and other optimization tasks.
• Use keyword tools for SEM and development of keyword distribution sheet mapped to recommended site architecture and conversion opportunities.
• Write succinct, technical, and emotional search and display ad copy that aligns with user targeting and contains specific targeted keywords.
• Manage an extensive portfolio of search and display ads and conduct A/B tests to optimize best-performing ads.
• Research and analyze competitor advertising links.
• Suggest improvements in process and productivity optimization
• Measuring and reporting on the performance of all digital marketing campaigns

Requirements

• 5+ years proven experience within Paid Social/Paid Search/Programmatic.
• Ability to design biddable strategies.
• Hands-on expert knowledge of Ad Serving systems and advertising tracking technologies, especially Google Campaign Manager, Tag Manager, and UTM tags.
• High proficiency with third party technologies and tools.
• Advanced knowledge of all Google marketing platform
Adwords along with Social platforms.
• Expertise in A/B and other testing methods.
• In-depth knowledge of research principles and methods and experience in analyzing data.
• Excellent knowledge of bid management tools.

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