Role Purpose
To implement the strategic planning, market plan execution, account management and boosting of various sales efforts. To analyse and develop new stream for long-term revenue growth and maintain relationship to achieve repeat/referral business
Organisational / Function Over View
The person will help in anticipating & capitalising in market trends, identifying profit potential and positioning the company’s product & services to maximize market share.
Main Opportunities and Challenges
Sales & Marketing
Change Management
Business Development
P & L Management
Market Research
Roles and Responsibilities
Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
Lead for all business transformation programs in Sales & Marketing.
Develops and manages sales/marketing operating budgets.
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Achieves satisfactory profit/loss ratio and market share in relation to pre-set standards and industry and economic trends.
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
Monitors competitor products, sales and marketing activities.
Establishes and maintains relationships with industry influencers and key strategic partners.
Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Relevant candidates will be called for interview.