Social Media Executive (PPC, SEM, SEO Specialist).
An expert in PPC, SEM, SEO is required to join an expanding firm to deliver digital strategy, drive brand awareness, and engage with new and existing customers & Clients.
1) Manage social media properties (Facebook, Twitter, LinkedIn, Instagram, SMS Campaign, Email Marketing, etc.) including daily monitoring, posting, and content development.
2) Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
3) Use Google ranking techniques and link popularity.
4) Generate and optimize SEO content, URLs, keywords, meta tags, internal structure & links, etc.
5) Drive campaign management and digital channels with a focus on PPC, SEM, SEP, SEO, Video, paid search and emerging technologies.
6) Analyze and monitor web analytics and ranking tools (e.g., Google Analytics, Search console SEMrush, Searchmetrics, Screaming frog, etc.)
7) Proactively identify opportunities and make recommendations to improve website effectiveness and overall performance. You are data driven, curious, proactive, and self-motivated.
8) Implement link-building strategies and outreach:
(a) Initiate natural link-building through quality content (e.g social bookmarking, reciprocal linking, etc) both onsite and written for 3rd parties.
(b) Conduct analysis of competitor websites to identify link building opportunities
(c) Negotiate links with other good quality, strong domain authority and symantically similar websites to that which is being SEOed.
(d) Social bookmarking & Blog/blog post marketing.
You may also have experience in:
• Web & App Development (PHP- Laravel, MYSQL).
• Graphics & Creative Tools.
• Offline media planning and buying experience.