The First Group Hospitality is a leading hospitality management company pioneering a new era of excellence. With a rapidly expanding portfolio of award-winning upscale hotels, signature restaurants, and distinctive leisure destinations, we are committed to creating unforgettable experiences at every touchpoint.
Our team of seasoned professionals brings decades of experience from renowned hotel brands, combined with a deep understanding of the Dubai and GCC markets. With a comprehensive infrastructure spanning all key areas of hotel management, we offer tailored solutions to maximise efficiency, drive revenue growth, and enhance guest satisfaction.
At The First Group Hospitality, we are dedicated to building long-term partnerships with our clients. By leveraging our global insights, regional expertise, and strong operational foundation, we ensure that every aspect of your hotel is managed with precision and care. Our goal is to optimise performance, boost profitability, and deliver sustainable growth for your property.
Job Description
The Vice President of Sales will be a dynamic and visionary leader responsible for driving revenue growth, enhancing customer relationships, and elevating the commercial performance of the hospitality group. This role requires a strategic thinker with deep industry knowledge, exceptional leadership skills, a proven track record in hospitality sales and a good understanding of channel distribution.
Key Responsibilities:
Strategic Leadership
Develop and implement a comprehensive sales strategy aligned with the organization’s overall business objectives
Identify market opportunities, trends, and challenges, and propose actionable strategies to capitalize on them
Be instrumental in the development of pricing, distribution, and revenue optimization strategies in collaboration with Revenue Management and Marketing teams
Work closely together with the Hotel General Manager to maximise revenues from their assets
Sales Management
Set and monitor sales targets across all properties and segments, ensuring alignment with company goals
Oversee the performance and development of the sales team, fostering a culture of accountability, collaboration, and innovation
Establish and maintain relationships with key accounts, partners, and industry stakeholders to drive business growth
Market Expansion
Drive the expansion of the group's presence in existing and new markets
Evaluate and negotiate partnerships, contracts, and agreements with corporate clients, travel agencies, and other stakeholders
Represent the group at international sales events, exhibitions, and conferences to build brand awareness and establish connections
Data-Driven Decision Making
Analyse sales performance metrics and provide actionable insights for continuous improvement.
Leverage market research and competitive intelligence to refine sales strategies and enhance the group's positioning
Collaborate with the Marketing and Revenue teams to ensure consistent messaging and alignment in campaigns
Team Leadership and Development
Recruit, train, and mentor a high-performing sales team, ensuring they are equipped with the tools and skills needed to succeed
Foster a results-driven environment while promoting teamwork and employee satisfaction.
Implement professional development programs to retain top talent and build a robust succession pipeline
Customer Focus
Develop and maintain strong relationships with high-value clients, ensuring exceptional service and customer satisfaction
Address client feedback and concerns proactively to enhance the group’s reputation
Desired Skill & Expertise
Bachelor’s degree in Business Administration, Hospitality Management, Marketing, or a related field (MBA preferred)
Minimum of 12-15 years of progressive experience in sales leadership roles within the hospitality industry
Strong network within the UAE and GCC hospitality markets
Proven ability to drive sales performance and achieve revenue targets in a multi-property or group environment
Exceptional leadership, communication, and interpersonal skills
Proficiency in CRM software, sales analytics, and reporting tools
Strong negotiation and problem-solving skills
Fluency in English (additional languages, particularly Arabic, are advantageous)
Experience in opening and/or rebranding a hotel(s) in a commercial role
Experience with at least one of the major hotel brands (Marriott, Hilton, IHG)
Key Competencies:
Strategic Vision
Business Acumen
Strong Analytical Skills
Results-Oriented Leadership
Relationship Building and Networking
Adaptability in a Fast-Paced Environment
Innovation and Creativity
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