We are seeking a creative and results-driven Digital Marketing Specialist to join our dynamic team at LIFECO. As the Digital Marketing Specialist, you will be responsible for driving our digital presence, managing online campaigns, and analyzing performance metrics to ensure the success of our marketing strategies. This role is perfect for a candidate with a passion for digital marketing, expertise in SEO, Google Ads, and social media, and experience in website management. 

Key Responsibilities:
• Develop and implement digital marketing strategies to enhance the company’s online presence. 
• Optimize the company website for SEO and ensure regular updates for content and functionality. 
• Plan, execute, and manage Google Ads campaigns and PPC strategies to drive targeted traffic. 
• Oversee and grow the company’s social media platforms, ensuring engaging and consistent content. 
• Create and execute social media ad campaigns tailored to business goals. 
• Monitor and analyze campaign performance using Google Analytics and other digital tools, providing detailed reports to management. 
• Research market trends and competitors to refine digital marketing strategies. 
• Collaborate with internal teams to create high-quality marketing content aligned with brand objectives.

Qualifications
• 4-5 years of proven experience in digital marketing, preferably in the fire 
 and safety industry or a related field. 
• Expertise in SEO, Google Ads, and social media platforms (LinkedIn, 
 Instagram, Facebook, etc.). 
• Proficiency in Google Analytics, AdWords, and CMS platforms like 
 WordPress.
• Strong analytical and problem-solving skills. 
• Excellent communication and organizational skills. 
• Ability to multitask and prioritize in a fast-paced environment.

Please include “Digital Marketing Specialist Application – UAE" in the subject line.