Hiring Bilinigual PR Accounts Executive for a media company. Experience :6 months -3 years in media/PR agency or shared services environment Skills: Excellent Communication in English/Arabic JD: Manage all client expectations, goals, strategies and tactics for multiple accounts. Recognized by client as the strategic lead. Responsible for the success of all your accounts. Oversees program development and execution. Guides team by setting priorities and milestones, and for meeting and often exceeding client expectations. Leads all accounts from a strategic level – update, listen, proactively counsel, make recommendations and set expectations with the highest levels of contacts within the client organizations on PR and marketing issues. Maintains a long-term view of client needs across accounts and translates needs into short- and long-term actions and priorities for the team. Demonstrates a thorough knowledge of clients business. Develops PR Plans and oversees outlined programs including news announcements, product reviews, product launches, press tours ongoing media relations work, tradeshow activities and speakers bureaus. Proactively adjusts PR strategy to reflect evolving client business strategies. Monitors agency relationship with account to ensure The client is perceived as a true business partner. Facilitate Invoicing process with timely editing of Pre-Bill worksheets. Maintain daily contact with clients and develop strong media relationships Develop new campaign ideas and initiatives to drive top-tier results Continually develop and present creative pitch ideas for clients Brainstorm and create social media programs such as sponsorship, contests, promotions, or other engagement initiatives Assist in the compilation of annual and program-specific reports Participate in new business brainstorms.
Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.
Keyword Stuffing
Keyword stuffing refers to using the same keyword again and again in an unnatural way to get your resume past the ATS.
People engage in keyword stuffing because some ATS software gives applications a higher ranking when it detects a keyword is used more. For instance, an ATS might assign a higher score to a candidate who mentions “search engine optimization” six times over one who mentions it three times.
Here’s an example of how one applicant tried to stuff the keyword “customer satisfaction” in their resume:
Boosted customer satisfaction by 47% by implementing customer satisfaction methods as part of company-wide effort to increase customer satisfaction rates.
Trained 7 new staff members in all aspects of housekeeping, ensuring that they meet health and safety standards
An applicant stuffs the keyword “customer satisfaction” on their resume.
See how extreme this is?
This technique might get your resume past the ATS, but will immediately turn off the hiring manager — ruining your chances of getting hired.