A leading FMCG principal is hiring a Head of Sales to own the commercial agenda across the UAE (with scope to influence wider GCC). This is a senior leadership role for someone who can drive revenue, build a high-performance sales engine, and lead from the front with distributors, key accounts, and internal stakeholders.
What you’ll be doing
- Own the full sales P&L and deliver revenue, margin, and market share targets
- Lead and develop the sales organisation (field sales, key accounts, channel teams as applicable)
- Set and execute GTM strategy across Modern Trade, General Trade, and/or eCommerce (based on the business mix)
- Build strong distributor and route-to-market execution: coverage, availability, visibility, pricing, promotions
- Lead key customer negotiations and JBPs with major retailers
- Drive forecasting, S&OP inputs, and commercial planning with Marketing/Supply Chain/Finance
- Build performance rhythm: KPIs, scorecards, territory discipline, coaching, and accountability
What we’re looking for
- Senior FMCG sales leadership experience with a principal/manufacturer (not only distributor-side)
- Strong UAE market knowledge and proven relationships across key retailers and channels
- Track record delivering growth: revenue + margin + execution (not just “big accounts”)
- Commercially sharp: pricing, promo effectiveness, trade spend, category dynamics
- Strong people leadership: can build teams, upgrade capability, and set standards
- Excellent stakeholder management across internal leadership and external partners
Package
- AED 80,000–90,000 per month (depending on experience) + benefits/bonus (as applicable)
Requirements:
You’re a proven FMCG sales leader who knows how to win in the UAE market from the principal side. You’ve led sizeable revenue numbers and you’re as strong in strategy as you are in execution — building a clear GTM plan, driving distributor performance, and owning the relationships that matter across Modern Trade and General Trade. You negotiate hard but smart, you understand pricing and trade spend, and you can translate commercial plans into shelf-level results: availability, visibility, and rate of sale. You run a tight performance rhythm with forecasts, KPIs, and coaching, and you’re the type of leader who raises standards quickly — with clear expectations, accountability, and a team that consistently delivers.
Salary:
AED 75,000 to 90,000 per month inclusive of fixed allowances.
About the Company
eMagine Solutions is one of the leading authorities on leadership and talent globally. Our combined resources of over 100 years professional experience mean that our clients trust us with finding them the top talent globally and candidates trust us to find them the right opportunity in a timely and confidential manner.
Throughout our offices we provide complete solutions for our clients, including traditional temporary and permanent recruitment, executive search, recruitment process outsourcing (RPO), salary survey's, market mapping and training and development courses.
Our global client list work with us not only because of our expertise but also because of our honesty, integrity and passion.
Sales Skills to Put on Your Resume
Although there are many types of sales jobs, certain sales skills are universal. These five sales job skills for your resume will be attractive to hiring managers, no matter the industry or company.
Tip
Use the job ad to find out which skills to list on your resume. Employers always list the skills and abilities they want in the job description.
Time Management
Effective time management skills are vital for workers in retail, since you’ll often have more flexibility with your work schedule than members of other industries.
Usually, managers view sales outcomes as more important than the sales process. They want to see high volumes, and they often give you the freedom to decide how to approach sales goals.
But with this freedom comes responsibility. Hiring managers want to know their sales team can prioritize tasks, avoid distractions, and pursue leads rather than procrastinate or get drawn into less important work.
Emphasize your time management skills to show that you can handle the job and get things done on schedule.