Apple Retail is where the best of Apple comes together. We bring our expertise to help people do what they love, delivering an only-at-Apple experience. We believe inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best work.
As a Specialist, you build brand loyalty and create owners of Apple products and services. You’re dedicated to selling and delivering a customer service experience that is unlike any other. A Specialist is curious — you ask questions to learn about our customers’ needs, customizing recommendations to enrich their lives.
Description
Deliver excellent service to Apple customers by seeking to understand their needs, identifying ownership opportunities, presenting products and services, and educating customers on relevant ways to buy products.
Understand and proactively stay up to date on Apple’s products, services, purchase options, and Product Zone sales processes.
Support your peers throughout the store as needed by sharing knowledge about Apple’s products, services, and purchase options, and assist in offering ownership opportunities.
Maintain accuracy and follow guidance.
Perform other tasks as needed, including but not limited to providing customer service and support in other areas of the store.
Contribute to an inclusive environment by respecting each other’s differences and having the curiosity to learn.
Demonstrate Apple’s values of inclusion and diversity in daily activities.
Minimum Qualifications
You should have availability to work a schedule based on business needs that may include nights, weekends, and public holidays in the retail store, and reliably attend work as scheduled, in line with local laws and subject to any approved accommodations.
Preferred Qualifications
You can:
Demonstrate knowledge of Apple products and services.
Personalize solutions based on customer needs, and effectively communicate them.
Work in a fast-paced environment, often supporting multiple customers at the same time.
Work in a team environment, demonstrating shared responsibility and accountability with other team members.
Be curious and open to learning from others and helping each other grow.
Learn about and deepen your understanding of Apple products and services, and third-party products, to enhance the customer experience.
Be trusted with sensitive or confidential information, keeping with Apple’s core values.
Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.
Keyword Stuffing
Keyword stuffing refers to using the same keyword again and again in an unnatural way to get your resume past the ATS.
People engage in keyword stuffing because some ATS software gives applications a higher ranking when it detects a keyword is used more. For instance, an ATS might assign a higher score to a candidate who mentions “search engine optimization” six times over one who mentions it three times.
Here’s an example of how one applicant tried to stuff the keyword “customer satisfaction” in their resume:
Boosted customer satisfaction by 47% by implementing customer satisfaction methods as part of company-wide effort to increase customer satisfaction rates.
Trained 7 new staff members in all aspects of housekeeping, ensuring that they meet health and safety standards
An applicant stuffs the keyword “customer satisfaction” on their resume.
See how extreme this is?
This technique might get your resume past the ATS, but will immediately turn off the hiring manager — ruining your chances of getting hired.