We’re Hiring!
Are you a strategic PR professional with a passion for storytelling and strong media relationships? Do you thrive in a fast-paced environment, leading accounts and mentoring teams? If you have PR agency experience and a proven track record in managing F&B brands, this is your chance to make an impact!
At Umami Comms, we are looking for a PR Account Manager to oversee key client accounts, drive PR strategies, and contribute to our agency’s growth.
What We’re Looking For:
We need an experienced PR professional who:
Has 3+ years of experience in a PR agency, ideally working with F&B, hospitality, or lifestyle brands.
Is a pro at media and influencer relations, with strong press contacts in the region.
Can develop and execute high-impact PR campaigns with measurable results.
Has outstanding writing and communication skills (English is a must; Arabic is a plus!).
Possesses excellent organizational skills and the ability to manage multiple accounts seamlessly.
Is a leader, able to mentor junior team members and foster a culture of collaboration.
What You’ll Do:
Lead multiple PR accounts, ensuring client objectives are met with creative and strategic solutions.
Build and maintain strong relationships with journalists, editors, and influencers.
Develop PR strategies, craft media pitches, and oversee content creation, including press releases, client features, and thought leadership articles.
Manage and guide junior team members, ensuring smooth execution of PR campaigns.
Provide strategic counsel to clients, monitor industry trends, and proactively identify PR opportunities.
Why Join Us?
At Umami Comms, you’ll be part of a people-first creative agency rooted in hospitality, known for our work with top-tier F&B and hospitality brands. We’re a fast-growing team with offices in Dubai and Buenos Aires, offering exciting career growth opportunities.
Ready to Take the Next Step?
Send us your CV and portfolio! We’re especially keen to hear from seasoned PR professionals with experience in F&B and a passion for innovative storytelling.
? Tip: In your application, tell us about a standout PR campaign you’ve led and the impact it had!
Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.
Hidden Keywords
This is a sneakier trick some applicants use. It involves copy-pasting a keyword several times, but applying a white font so that the keywords are invisible.
But because the ATS scans all words despite their color, it counts all instances of a keyword. For example, a resume might contain five “invisible” instances of the keyword “business analysis” but only three “visible” ones. The “Find” tool can reveal where invisible keywords are:
Resume Objective
Business Analyst with over 5 years of experience supporting business solution software and performing business analysis. Aiming to utilize my strong prioritization skills and business analysis ability to achieve the goals of your company. Possess a Certification in Business Analysis.
Invisible keywords are used by some candidates.
The ATS counts all eight instances though, and “ranks” that resume higher.
However, since most ATS software lets the hiring manager see a plain text version of the resume, “hidden” keywords appear, and they’ll see your trick.
The result? You’ll come across as untrustworthy, and not worth hiring.