We are looking for a Executive - Market Activation to join our team!
Role Overview:
The Executive - Market Activation plays a crucial role in bringing our brand to life in the real world. This individual is responsible for strategizing, planning, and executing on-ground activations that connect our brand with the community in meaningful ways. Through creative and engaging brand experiences, the Executive - Market Activation will foster brand awareness, build loyalty, and contribute to our overall business growth.
Key Responsibilities:
Develop and execute innovative on-ground activation strategies to enhance brand visibility and engagement.
Coordinate the brand's presence at various events, ensuring a cohesive and impactful brand experience.
Build authentic connections with the community through well-crafted brand experiences.
Leverage cultural events and trends to align brand activations with audience interests and values.
Create and curate content for social media platforms, highlighting the brand's activations and interactions with the community.
Collaborate with internal teams and external partners to deliver seamless and effective activations
Experience:
Minimum of 2+ years of experience in marketing, brand activations, event management, or a related field.
Demonstrated creativity and the ability to develop engaging brand experiences.
Strong understanding of cultural events, trends, and community engagement strategies.
Excellent interpersonal skills with the ability to communicate effectively across all levels of the organization.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Qualifications:
A bachelor's degree in a relevant field is required, indicating a strong foundation in business or management principles.
Note:
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Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.
Keyword Stuffing
Keyword stuffing refers to using the same keyword again and again in an unnatural way to get your resume past the ATS.
People engage in keyword stuffing because some ATS software gives applications a higher ranking when it detects a keyword is used more. For instance, an ATS might assign a higher score to a candidate who mentions “search engine optimization” six times over one who mentions it three times.
Here’s an example of how one applicant tried to stuff the keyword “customer satisfaction” in their resume:
Boosted customer satisfaction by 47% by implementing customer satisfaction methods as part of company-wide effort to increase customer satisfaction rates.
Trained 7 new staff members in all aspects of housekeeping, ensuring that they meet health and safety standards
An applicant stuffs the keyword “customer satisfaction” on their resume.
See how extreme this is?
This technique might get your resume past the ATS, but will immediately turn off the hiring manager — ruining your chances of getting hired.