Digital Marketing Specialist

About Us: Brand Cast Media is a leading digital marketing agency based in Dubai, UAE, specializing in a wide spectrum of digital marketing solutions. From SEM, SEO, SMM, and SMO to Email Marketing, Web and App Development, Branding, and PR, we craft innovative strategies to empower businesses in the digital realm.

Job Description:

We are seeking a dynamic and experienced Digital Marketing Specialist to join our team at Brand Cast Media. The ideal candidate should have a strong background in digital marketing, a proven track record in achieving marketing goals, and a passion for staying ahead of industry trends.

About the Role:

As a Digital Marketing Specialist, you will play a crucial role in developing and implementing effective digital marketing strategies for our clients. You will collaborate with cross-functional teams to ensure the successful execution of campaigns and drive tangible results.

Key Responsibilities:

Digital Strategy Development:

- Work closely with clients to understand their business goals and objectives.
- Develop comprehensive digital marketing strategies tailored to meet client needs.
- Stay updated on the latest trends and innovations in digital marketing.

Campaign Execution and Optimization:

- Implement and manage digital marketing campaigns across various channels (SEM, SEO, SMM, Email, etc.).
- Monitor campaign performance and adjust strategies for optimal results.
- Conduct A/B testing and data analysis to refine marketing approaches.

Client Relationship Management:

- Build and maintain strong client relationships through regular communication.
- Provide insights and recommendations to clients based on campaign performance.
- Address client concerns and ensure overall satisfaction.

Sales Support:

- Collaborate with the business development team to support sales efforts.
- Participate in client meetings and presentations to showcase digital marketing solutions.

Reporting and Analysis:

- Generate regular reports on campaign performance and key metrics.
- Analyze data to identify trends, opportunities, and areas for improvement.

Market Research:

- Stay informed about industry trends, competitor activities, and emerging technologies.
- Utilize market research to enhance and innovate digital marketing strategies.

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Short Info

  • Published:2 years ago
  • Company:Brand Cast Media
  • Location:Dubai,UAE
 
 
 

Keyword Stuffing : Resume Keyword Practices to Avoid

Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.

 

Keyword Stuffing
Keyword stuffing refers to using the same keyword again and again in an unnatural way to get your resume past the ATS.
People engage in keyword stuffing because some ATS software gives applications a higher ranking when it detects a keyword is used more. For instance, an ATS might assign a higher score to a candidate who mentions “search engine optimization” six times over one who mentions it three times.
Here’s an example of how one applicant tried to stuff the keyword “customer satisfaction” in their resume:

 

Boosted customer satisfaction by 47% by implementing customer satisfaction methods as part of company-wide effort to increase customer satisfaction rates.

Trained 7 new staff members in all aspects of housekeeping, ensuring that they meet health and safety standards 

An applicant stuffs the keyword “customer satisfaction” on their resume.
See how extreme this is?
This technique might get your resume past the ATS, but will immediately turn off the hiring manager — ruining your chances of getting hired.