We are currently looking for an experienced Digital Marketer/Copywriter to assist in the planning, execution and optimization of Alta’s online marketing efforts.
B2B and B2C experience preferred
Delivers well-thought-out digital marketing calendars Alta Holding companies
Coordinating marketing budget and forecasting for all companies with final sign off from the Marketing Director
Creates and executes marketing plans to increase brand awareness, drive clicks and conversions
Oversees, manages and executes paid social and search campaigns from planning to completion stage
Works closely with the Graphic Designer to create the content needed
Plans and writes all copy for web and social
Conducts market research on competitors and analysis to understand customer preferences.
Day-to-day brand management for allocated brands
Retains marketing metrics and results of campaigns in order to optimize future campaigns or promotions while identifying opportunities for growth.
Ensures content, images, and other graphical elements are in line with requirements before seeking final approvals
Monthly reporting across all companies.
Note:
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Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.
Hidden Keywords
This is a sneakier trick some applicants use. It involves copy-pasting a keyword several times, but applying a white font so that the keywords are invisible.
But because the ATS scans all words despite their color, it counts all instances of a keyword. For example, a resume might contain five “invisible” instances of the keyword “business analysis” but only three “visible” ones. The “Find” tool can reveal where invisible keywords are:
Resume Objective
Business Analyst with over 5 years of experience supporting business solution software and performing business analysis. Aiming to utilize my strong prioritization skills and business analysis ability to achieve the goals of your company. Possess a Certification in Business Analysis.
Invisible keywords are used by some candidates.
The ATS counts all eight instances though, and “ranks” that resume higher.
However, since most ATS software lets the hiring manager see a plain text version of the resume, “hidden” keywords appear, and they’ll see your trick.
The result? You’ll come across as untrustworthy, and not worth hiring.