Create, drive and execute the strategy for all business entities across multiple digital channels, SEM, Paid SM, advertising, email, etc.

Report and analyse results on a regular basis, using these learning to improve overall campaign performance

Aid in strategizing online creative concepts – copy, banners and other media opportunities

Successfully implement brand strategy across digital touch points with a focus on engaging and activating the target audiences through the creation of assets, ideas and UX

Monitor and report on digital performance for all campaigns and tactics

Work with the team to update website and digital media content, newsletters and responsible for creating digital calendar for business units

Take a leading role in content strategy and creation.

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