Responsible for developing, implementing, and managing digital marketing campaigns that promote a company and its products and/or services. The online marketing specialist must have strong knowledge in all areas of digital/online marketing and be able to successfully lead/execute/convert campaigns within each specialty area of digital marketing.
RESPONSIBILITIES
• Manage and coordinate all digital marketing
activities
• Support the goals set in the marketing plan
• Work close with the sales team
• Translate the company’s objectives into
marketing strategies
• Improve search-engine rankings
• Share qualitative content on different social
media channels
• Monitor and improve (if needed) the company’s
online reputation
• Create, send and answer email campaigns.
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