Responsibilities:
• Updating website to appeal to current and future customers
• Knowledge of HTML, CSS and web development tools
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Write content that is SEO-friendly and generates traffic with a high conversion rate
• Nurture the community by writing insightful articles for social media
• Keep current knowledge of online trends
• Brainstorm and develop ideas for creative online marketing campaigns
Skills
• Proficient knowledge and experience in SEO tools (e.g. Google Search Console, Google Adwords, Google Webmasters, Moz, SEMrush, etc.)
• Proven experience in social media and content marketing
• Basic Knowledge of Photoshop is required.
• Solid knowledge of web analytic tools
• Hands on experience in online marketing and measurement
• Ability to collaborate effectively in a team environment.
• Ability to working on online content.
How to Use Keywords in Your Resume
ATS software is not always accurate. So when you’ve found the keywords to put on your resume, you need to include them clearly so that the ATS can read them.
Don’t: Embed resume keywords in images or use fancy fonts.
Do: Use standard fonts and avoid images in favor of plain text.
Stick to Plain Text
For an ATS, images are hard to read. While it might be tempting to spice up your graphic design resume by embedding keywords for your resume in fancy images, doing so will mean the ATS can’t read them.