Assistant Manager Digital Marketing

Digital Marketer - Job Description End-to-End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact. Execution of Social Media Marketing efforts. Creation and execution of SMS and Email based marketing campaigns. Continuous review and active management of website and other online assets. Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Utilizing a range of techniques including paid search, SEO and PPC. Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness. Improving the usability, design, content and conversion of the company website. Evaluating customer research, market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing. Digital marketing staff required for a wellness company in Abu Dhabi.

Include a Mix of Skills, Qualifications, and Industry-specific Words : How to Use Keywords in Your Resume

How to Use Keywords in Your Resume
ATS software is not always accurate. So when you’ve found the keywords to put on your resume, you need to include them clearly so that the ATS can read them.
Don’t: Embed resume keywords in images or use fancy fonts.
Do: Use standard fonts and avoid images in favor of plain text.

Include a Mix of Skills, Qualifications, and Industry-specific Words

The ideal keywords to include in your resume should be related to soft skills and hard skills.

Other keywords include any certifications you have — as long as they’re specified in the job listing.

For instance, if the job ad for a web developer role mentions “programming languages,” your skills section might look like this:

•

• C++

• Java

• Python

• TypeScript

These languages are good examples of industry-specific terminology. Only people specializing in IT are likely to know what “TypeScript” is.

It’s important to use job-specific resume keywords so that the hiring manager knows you’re familiar with the industry — even if you’re looking for an entry-level job.

Including these words shows you’ve done at least the minimum amount of research, and have an interest in the field.

Also, use synonyms to increase the variety of keywords on your resume. A “programmer” should also refer to themself as a “coder” because these two words mean roughly the same thing, and you never know exactly what terms have been programmed into the ATS.

Short Info

Include a Mix of Skills, Qualifications, and Industry-specific Words : How to Use Keywords in Your Resume

Links