Develop the category go-to-market strategy in the designated region. Responsible for designing and delivering the sales fundamentals objectives across trade channels and markets. Full execution of trade plans through the channels sales teams. Lead white space expansion plans in terms of new categories and channels.  Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and value for existing and new products. Implement marketing strategies; analyze trends and results and recommend improvement plans. Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. Establish and adjusts selling prices by monitoring costs, competition, and supply and demand. Build sales team category expertise via orienting, training and coaching. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.