The successful candidate will work as a support for the head of marketing in the business of love child organics. In the role of marketing and social media assistant you will be responsible for developing and executing an integrated digital marketing strategy across all social media channels. As well, you will be required to assist with additional marketing initiatives within the business. Ideal candidates are creative, process and detail orientated, have strong written communication skills and work well in teams as well as independently.
Key tasks and responsibilities:
- develop and execute an integrated digital marketing strategy across all social media channels.
- plan and execute the day to day operations for social media
- coordinate, assist with the development of, and implement, the social media calendar
- assists in writing and editing of promotional literature, newsletters, the website and periodically the blog
- play a role in ensuring that all locally-developed creative marketing materials undergo brand review and adhere to strict brand guidelines
- stay on top of current trends, updated rules and best practices in online marketing
- assist the head of marketing with a variety of administrative tasks
- plan and implement strategies to grow social media following and engagement across all channels
- ensure consistency of messaging across multiple networks with integrity to brand guidelines, core values and brand voice
- be the main contact and individual responsible for real time customer service conversations on social media and additional channels
Experience and education required:
- extensive knowledge and experience of social networking channels - facebook, twitter, pinterest, instagram, you tube and wordpress
- post-secondary education in social media and marketing
- recent work experience in social media
- interest in babies, children, health, nutrition and child development
- prior experience in customer service, advertising, pr, photography and/or graphic design is not required, yet preferred
Skills and abilities required:
- strong project management skills - organized, extremely high attention to detail, able to manage multiple time-sensitive projects
- strong analytical and problem solving skills and abilities
- communication skills - ability to drive results through effective, clear and timely communication
- approachable, diplomatic, helpful and patient approach to customer service
- dynamic, confident and collaborative personality
- ability to communicate effectively with consumers in the voice of love child organics
- entrepreneurial nature
Time requirements and allocation:
40 hours per week. Time commitments to be discussed, agreed upon and signed off on in contract
How to use strong action verbs on your resume
To effectively use resume power verbs, focus first on filling out your experience section with specific, quantified examples of your accomplishments. Then, use a compelling verb to enhance your bullet points.
Here’s a sample bullet point where the candidate improperly used resume action verbs:
Don't
“Went to all weekly company meetings to share department news.”
This example starts with a weak verb. “Went” doesn’t convey any positive information. This verb just indicates you did what was expected of you.
Hiring managers will be impressed if you show your proactiveness and back it up with quantifiable evidence.
Here’s the same example enhanced with resume action words:
Do
“Spearheaded weekly company meetings by communicating departmental growth and productivity.”
The applicant opens with a much more targeted action verb. Unlike “went to,” “spearheaded” is decisive and suggests the candidate has leadership abilities, organizational skills, and a knack for planning.
The applicant also includes the strong verb “communicating,” which is among the most common resume keywords recognized by corporate applicant tracking systems (ATS). By using action verbs, your resume is more likely to bypass the ATS and land in the hiring manager’s inbox.
Finally, the candidate ends their bullet point by stating explicitly what they communicated: “departmental growth and productivity.”