Marketing Executive

We are one of the leading distributors for IT consumables and peripherals in the region. Headquarters based in Jebel Ali with in country operations extending in KSA, Levant, GCC and Africa we cater to an extensive channel partners and Retail Sector. Looking for experienced personnel with relevant experience in the following vacancies in the organization:
Position: Marketing Executive – (No 1)
Function: Developing marketing plans, public relations and branding, powerful presentation skills, analyze market trends business development, oversee creation, press releases, advertisements, and other marketing materials., Engage consumers on social media, deepen relationships with all media to ensure the most effective messaging and positioning of the organization. Graduates or any similar qualification with at least minimum 2 to 3 years of work experience. Applicants need to be over and above 25 years of age. Driving license is a must. Salary Negotiable.

Short Info

  • Published:12 years ago
  • Company:DESPEC
  • Location:Dubai,UAE
 
 
 

Keyword Stuffing : Resume Keyword Practices to Avoid

Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.

 

Keyword Stuffing
Keyword stuffing refers to using the same keyword again and again in an unnatural way to get your resume past the ATS.
People engage in keyword stuffing because some ATS software gives applications a higher ranking when it detects a keyword is used more. For instance, an ATS might assign a higher score to a candidate who mentions “search engine optimization” six times over one who mentions it three times.
Here’s an example of how one applicant tried to stuff the keyword “customer satisfaction” in their resume:

 

Boosted customer satisfaction by 47% by implementing customer satisfaction methods as part of company-wide effort to increase customer satisfaction rates.

Trained 7 new staff members in all aspects of housekeeping, ensuring that they meet health and safety standards 

An applicant stuffs the keyword “customer satisfaction” on their resume.
See how extreme this is?
This technique might get your resume past the ATS, but will immediately turn off the hiring manager — ruining your chances of getting hired.