Social Media Specialist

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

Responsibilities:
• Create and maintain company social media pages and profiles
• Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
• Setting up and optimizing company pages within each social media platform
• Building and executing social media strategy through competitive and audience research
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content.

Requirements
Proven working experience in the social media marketing or as a digital media specialist
• Bachelor’s degree in marketing, communication, or related field
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
• Knowledge of project management and web design best practices
• Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns
• Strong written and verbal communication skills
• Positive attitude, detail and customer-oriented with good multitasking and organizational ability.

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Short Info

  • Published:3 years ago
  • Company: Tyloz
  • Location:Dubai,UAE
 
 
 

Hidden Keywords : Resume Keyword Practices to Avoid

Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.

 

Hidden Keywords
This is a sneakier trick some applicants use. It involves copy-pasting a keyword several times, but applying a white font so that the keywords are invisible.
But because the ATS scans all words despite their color, it counts all instances of a keyword. For example, a resume might contain five “invisible” instances of the keyword “business analysis” but only three “visible” ones. The “Find” tool can reveal where invisible keywords are:

 

Resume Objective
Business Analyst with over 5 years of experience supporting business solution software and performing business analysis. Aiming to utilize my strong prioritization skills and business analysis ability to achieve the goals of your company. Possess a Certification in Business Analysis

Invisible keywords are used by some candidates.
The ATS counts all eight instances though, and “ranks” that resume higher.
However, since most ATS software lets the hiring manager see a plain text version of the resume, “hidden” keywords appear, and they’ll see your trick.
The result? You’ll come across as untrustworthy, and not worth hiring.