IT Email Marketing and SEO Expert Wanted

IT Email marketing & SEO Expert Wanted
Communication Legal Translation, the leading translation office in Dubai, seeks to appoint a highly competent and experienced Email Marketing & SEO Expert to join its IT Department.
* Design and implement direct email marketing campaigns with html, css knowledge
* Upgrade our email templates using graphics, personalization and advanced features
* Create email databases for lead generation
* Analyze campaign performance and suggest improvements
* Ensure emails follow industry policies and best practices
* Hands-on experience with HTML and content management systems
* Optimize copy and landing pages for search engine marketing
* Perform ongoing keyword discovery, expansion and optimization
* Research and implement search engine optimization recommendations
* Research and analyze competitor advertising links
* Develop and implement link building strategy
* Work with the development team to ensure SEO best practices are properly implemented on newly developed code
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements:
* University degree and at least 5 years of verifiable experience.
* Must pass the personal interview.

Short Info

  • Published:6 years ago
  • Company:Communication Legal Translation
  • Location:Dubai,UAE
 
 
 

Keyword Stuffing : Resume Keyword Practices to Avoid

Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.

 

Keyword Stuffing
Keyword stuffing refers to using the same keyword again and again in an unnatural way to get your resume past the ATS.
People engage in keyword stuffing because some ATS software gives applications a higher ranking when it detects a keyword is used more. For instance, an ATS might assign a higher score to a candidate who mentions “search engine optimization” six times over one who mentions it three times.
Here’s an example of how one applicant tried to stuff the keyword “customer satisfaction” in their resume:

 

Boosted customer satisfaction by 47% by implementing customer satisfaction methods as part of company-wide effort to increase customer satisfaction rates.

Trained 7 new staff members in all aspects of housekeeping, ensuring that they meet health and safety standards 

An applicant stuffs the keyword “customer satisfaction” on their resume.
See how extreme this is?
This technique might get your resume past the ATS, but will immediately turn off the hiring manager — ruining your chances of getting hired.