Main Accountabilities include:
Drive Company’s vision “Best in Class” at the Point of Sale (POS)
– Maximize off take on company brands through developing best in class Point of Sale Material (POSM) with Sales Team.
– Accurately forecast and any other special packs for all areas of the sector.
– Plan salesman merchandizing tools
Launch Support
– Plan in coordination with Sales the support for all new launches.
– Conduct periodically trade visit to assess new launches implantation in key markets.
– Assess launch success & prepare closing report for major launches.
Yearly Promotions Planning / Management
– Develop yearly promotional plan on brand level & country level in line with brand guidelines, Sales feedback as well as shoppers’ insights.
– take into account respective feedback & suggestions.
– Present proposed yearly promotional plan for approval.
– Align finance on promotional cost by promotion & all related charges.
– Produce & ship promotional packaging to all markets within agreed timelines.
– Ensure packaging quality is always best in class.
– Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
Promotions Evaluation
– Pre & post promotions evaluation through: estimated ROI, IMS figures, market feedback as well as market data readings when applicable.
– Work closely with Finance to validate all promotions for future planning and efficient achievements.
Functional Coordination
– Consult with other functions internally, as well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.
– Conduct market visits.