Welcomes customers by greeting them; offering them assistance.
Directs customers by escorting them to racks and counters; suggesting items.
Advises customers by providing information on products.
Helps customer make selections by building customer confidence; offering suggestions and opinions.
Documents sale by creating or updating customer profile records.
Processes payments by totaling purchases; processing checks, cash, and store or other credit cards.
Keeps clientele informed by notifying them of preferred customer sales and future merchandise of potential interest.
Contributes to team effort by accomplishing related results as needed.
Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.
Hidden Keywords
This is a sneakier trick some applicants use. It involves copy-pasting a keyword several times, but applying a white font so that the keywords are invisible.
But because the ATS scans all words despite their color, it counts all instances of a keyword. For example, a resume might contain five “invisible” instances of the keyword “business analysis” but only three “visible” ones. The “Find” tool can reveal where invisible keywords are:
Resume Objective
Business Analyst with over 5 years of experience supporting business solution software and performing business analysis. Aiming to utilize my strong prioritization skills and business analysis ability to achieve the goals of your company. Possess a Certification in Business Analysis.
Invisible keywords are used by some candidates.
The ATS counts all eight instances though, and “ranks” that resume higher.
However, since most ATS software lets the hiring manager see a plain text version of the resume, “hidden” keywords appear, and they’ll see your trick.
The result? You’ll come across as untrustworthy, and not worth hiring.