Role Purpose
To implement the strategic planning, market plan execution, account management and boosting of various sales efforts. To analyse and develop new stream for long-term revenue growth and maintain relationship to achieve repeat/referral business
Organisational / Function Over View
The person will help in anticipating & capitalising in market trends, identifying profit potential and positioning the company’s product & services to maximize market share.
Main Opportunities and Challenges
Sales & Marketing
Change Management
Business Development
P & L Management
Market Research
Roles and Responsibilities
Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
Lead for all business transformation programs in Sales & Marketing.
Develops and manages sales/marketing operating budgets.
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Achieves satisfactory profit/loss ratio and market share in relation to pre-set standards and industry and economic trends.
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
Monitors competitor products, sales and marketing activities.
Establishes and maintains relationships with industry influencers and key strategic partners.
Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Relevant candidates will be called for interview.
Sales Skills to Put on Your Resume
Although there are many types of sales jobs, certain sales skills are universal. These five sales job skills for your resume will be attractive to hiring managers, no matter the industry or company.
Tip
Use the job ad to find out which skills to list on your resume. Employers always list the skills and abilities they want in the job description.
Software Skills
Software skills are an important form of computer skills commonly used in sales. Nearly every company uses some form of software to conduct business and manage its records. Sales departments are no exception.
A balding salesman shows a car to a man and women in his showroom
Communication skills are vital in retail.
Clearly list all computer software packages you’re familiar with on your resume to demonstrate your knowledge and show that you can learn new programs.
Sales workers use their technical skills to track leads, conversions, and client communications with sales software. Sales employees must be comfortable using software like spreadsheets, databases, and word processing programs.