Social Media Executive (PPC, SEM, SEO Specialist).
An expert in PPC, SEM, SEO is required to join an expanding firm to deliver digital strategy, drive brand awareness, and engage with new and existing customers & Clients.
1) Manage social media properties (Facebook, Twitter, LinkedIn, Instagram, SMS Campaign, Email Marketing, etc.) including daily monitoring, posting, and content development.
2) Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
3) Use Google ranking techniques and link popularity.
4) Generate and optimize SEO content, URLs, keywords, meta tags, internal structure & links, etc.
5) Drive campaign management and digital channels with a focus on PPC, SEM, SEP, SEO, Video, paid search and emerging technologies.
6) Analyze and monitor web analytics and ranking tools (e.g., Google Analytics, Search console SEMrush, Searchmetrics, Screaming frog, etc.)
7) Proactively identify opportunities and make recommendations to improve website effectiveness and overall performance. You are data driven, curious, proactive, and self-motivated.
8) Implement link-building strategies and outreach:
(a) Initiate natural link-building through quality content (e.g social bookmarking, reciprocal linking, etc) both onsite and written for 3rd parties.
(b) Conduct analysis of competitor websites to identify link building opportunities
(c) Negotiate links with other good quality, strong domain authority and symantically similar websites to that which is being SEOed.
(d) Social bookmarking & Blog/blog post marketing.
You may also have experience in:
• Web & App Development (PHP- Laravel, MYSQL).
• Graphics & Creative Tools.
• Offline media planning and buying experience.
Crafting an effective CV is imperative in today's fiercely competitive job market. To elevate your CV to the next level, here are essential do's and don'ts:
1. Conciseness is Key: Ensure clarity and organization, emphasizing key achievements concisely.
2. Readability Matters: Opt for a clean, black-and-white format to facilitate easy electronic reading.
3. Include a Short Summary: Introduce yourself briefly, highlighting key skills and career goals.
4. Detail Personal Information: Provide essential personal information, including ID, contact details, city, and a professional photo for a personal touch.
5. Chronological Work History: Clearly outline your work history, including positions, companies, and dates, along with reasons for leaving.
6. Educational Background: Keep this section concise, consider its placement, and optionally include references.
7. Reference Inclusion: List references with permission, enhancing the credibility of your application.
8. Professional Formats: Use Word or PDF formats, avoid scanned copies, and ensure a well-structured document.
9. Tailor to the Job: Customize your CV for each application, aligning skills and experiences with specific job requirements.
1. Excessive Length: Keep your CV focused on relevant achievements, resisting the urge to make it overly long.
2. Inappropriate Photos: Utilize clear, professional photos without distractions, such as battery percentages in screenshots.
3. Colorful Fonts and Emojis: Stick to a professional black-and-white palette to maintain a business-like tone.
4. Oversharing Personal Information: Limit personal details to the essentials, avoiding unnecessary information.
5. Unexplained Employment Gaps: Briefly explain any gaps in employment to demonstrate transparency.
6. Generic Objectives: Tailor your career goals to the specific position, showcasing genuine interest.
By adhering to these guidelines, you can create a CV that not only showcases your professionalism but also positions you as a well-prepared candidate, leaving a lasting impression on potential employers.