Business Head - A leading multifaceted business group looking for a Business Head, having UAE experience, to lead their JAFZA business operations - Define the strategy and focus areas for the Building Material, Tools and Hardware division, and the positioning of Al Khalili’s offerings in the market place and ensure that revenue targets are met for the division products. The Business Head should also build credibility, gain market share, and enhance customer satisfaction in the market place for the division while being responsible for the overall PandL of the division. Job Profile - Strategic - Develop the business plan and budget for the division to provide strategic direction - Develop a comprehensive business plan and market strategy including product strategy, market positioning, sales and channel strategy, and business alliances - Ensure business continuity through seeking new business opportunities in the similar field - Develop and ensure implementation of standard operating procedures for the division - Work closely with the marketing department to develop, establish, and direct channel and distribution strategies and programs. Operational - Manage the various product offerings (Timber, Plywood, Boards, Structural Steel, Allied Products, General Hardware, Tools, Light duty Industrial equipment and safety and PE products, Cleaning equipment, etc..) according to the strategic direction of Al Khalili Group business plan - Build the revenue stream to achieve the set targets and establish strong client relationships with key clients - Measure the success of the Division and create management reports that communicate the financial and operational progress of the business line - Establish and maintain effective business relationships with key vendors/principals to leverage on market and pricing opportunities - Lead all aspects of sales cycles, including opportunity identification, analysis, and due diligence; to drive the presentation of proposals for RFP’s, and commercials - Build relationships and work closely with senior management (CxO level) within the existing and prospective client accounts to understand complex business requirements and consult, advice, and position products - Formulate and implement account management plans and proactive service plans to ensure customer satisfaction, retention of business, and identification of new opportunities - Monitor the development and management of client service level agreements across all product offerings. - Work closely with the Central Procurement Department in managing complex contract negotiations, and provide and seek advice as appropriate. Education and Experience: - Post-Graduation in any discipline - 6 to 8 years of experience in UAE and at least 5 years in a similar position.
Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.
Keyword Stuffing
Keyword stuffing refers to using the same keyword again and again in an unnatural way to get your resume past the ATS.
People engage in keyword stuffing because some ATS software gives applications a higher ranking when it detects a keyword is used more. For instance, an ATS might assign a higher score to a candidate who mentions “search engine optimization” six times over one who mentions it three times.
Here’s an example of how one applicant tried to stuff the keyword “customer satisfaction” in their resume:
Boosted customer satisfaction by 47% by implementing customer satisfaction methods as part of company-wide effort to increase customer satisfaction rates.
Trained 7 new staff members in all aspects of housekeeping, ensuring that they meet health and safety standards
An applicant stuffs the keyword “customer satisfaction” on their resume.
See how extreme this is?
This technique might get your resume past the ATS, but will immediately turn off the hiring manager — ruining your chances of getting hired.