Industry: FMCG and F and B ONLY Key role: Prepare and implement Restaurant Marketing plan and the corresponding budget. Develop Business Plan according to Brand Management and Sales Objectives. BUSINESS DEVELOPMENT / BRAND MANAGEMENT (BRANDING) Introducing promotional activities throughout the year to boost revenues and reward customers, such as specials, coupons, discounts, loyalty initiatives, etc’s and make appropriate reports to provide senior management. Develop product’s marketing mix, i.e. creation of a product, setting its price, its advertising and sales place, and designing the means to promote it. Analyze customer needs and market gaps, thus create sales promotion. Understand the competitive market place and implement approaches to ensure the restaurant stays ahead in the local market. Coordination with other departments, as necessary, as per business plan. Ensure the brand is supported through B2B marketing and a portion of investors and other business partners are targeted in the interest of the brand. Partner up with various local communities and entities for collaborative gains. Attend exhibitions and trade shows to be up to date to local trends. Plan and implement various additional campaigns around the brand to boost awareness, highlight unacknowledged products, or communicate a unique brand message. Build relationships with host malls to gain multiple benefits over competitors. Attend meetings with agencies to be up to date with various marketing ideas. Implement Marketing Communications using advertising in various online and offline media, public relations and social media campaigns. Ensure the brand is up to date with all the necessary end-user materials such as menus, menu displays, packaging, etc. as well as extra branding materials such as calendars, giveaways, etc. Brand management by developing a set guideline for the ways in which the brand presents itself in the market, the story it tells, and the customers it caters to. This may include the types of advertising used, the design specifications and the types of campaigns communicated. Plan and organize various events from A-Z and ensuring it runs smoothly and achieves its objectives. Work with the design team on preparing and communicating briefs, setting a vision to the respective idea and applying creativity in methods of communications. This also includes supervising the design team, reviewing the designs created, suggesting changes and approving the final look.
Requirements:
Gender: Female preferred
Preferred Education Level: Bachelors / Masters in Marketing, Professional /Technical Qualifications/Diplomas, related to Marketing
Experience: Minimum 3 years experience in Marketing visa status and expected salary and stating relevant experience.
It is observed that many people say that they are not happy with their work at their employment place. Actually such people are not fully satisfied with their job and this situation is termed as job satisfaction. Job satisfaction refers to the situation where worker love the job and feel happiness in working. There is only little number of people who say that they are happy with the job. The reason is that due to high competition every employer knows that he could hire the new worker if old worker deny to work. In such situation he gets ready to oppress the workers for unjustified work. This thing generates sense of uneasiness for workers.
The worker who feel pleasure in completing his task and also feel security in his job, It is considered that he is enjoys of job satisfaction immensely. Such workers mostly progress in their job rank with the passage of time.
Job satisfaction refers to the level of contentment, fulfillment, and positive feelings an individual experiences in their job or occupation. It reflects how well a person's expectations, needs, and aspirations are met within the context of their work. When someone is satisfied with their job, they tend to experience higher morale, motivation, and overall well-being, which can have positive effects on their performance, productivity, and commitment to their organization.
Key factors that contribute to job satisfaction include:
Work Environment: A supportive and respectful work environment that promotes collaboration, open communication, and a sense of belonging can contribute to higher job satisfaction.
Work-Life Balance: Achieving a balance between work and personal life is important for job satisfaction. Employees who can manage their work responsibilities while having time for their personal interests and family tend to be more satisfied.
Compensation and Benefits: Fair and competitive compensation, along with benefits such as healthcare, retirement plans, and bonuses, can enhance job satisfaction.
Career Development and Advancement: Opportunities for growth, skill development, and advancement within the organization can increase job satisfaction by providing a clear path for personal and professional progress.
Recognition and Appreciation: Feeling valued and appreciated for one's contributions can significantly impact job satisfaction. Regular feedback, recognition, and acknowledgment of achievements contribute to a positive work experience.
Job Role and Responsibilities: Matching an employee's skills and interests with their job role can lead to higher job satisfaction. Clear job expectations and responsibilities that align with an individual's strengths can enhance their sense of accomplishment.
Autonomy and Decision-Making: Having a degree of autonomy and the ability to make decisions can empower employees and contribute to their satisfaction.
Relationships with Colleagues and Supervisors: Positive relationships with colleagues and supervisors foster a sense of belonging and support, which can lead to increased job satisfaction.
Organizational Culture: A healthy and positive organizational culture that promotes shared values, ethics, and a sense of purpose can positively influence job satisfaction.
Job Security: A sense of job security and stability can contribute to reduced stress and higher job satisfaction.
Challenging and Meaningful Work: Engaging and meaningful tasks that align with an individual's skills and passions can lead to greater job satisfaction.
Workload and Stress Management: Reasonable workloads and effective stress management support job satisfaction by preventing burnout and promoting well-being.
Job satisfaction is a complex and multi-faceted concept that can vary from person to person. It is influenced by both objective factors (such as compensation and benefits) and subjective factors (such as personal values and attitudes). Organizations that prioritize creating a positive and supportive work environment are more likely to have employees who are satisfied with their jobs, leading to higher retention rates, improved performance, and a positive reputation.