SL PROFESSIONAL LLC, the official distributor of Harman Professional products, JBL, CROWN, AKG, LEXICON, SOUNDCRAFT, DBX, BSS AUDIO, STUDER and other professional AV Brands such as TASCAM, KLOTZ, NEUTRIK, is in need of FEMALE E-MARKETING EXECUTIVE with the following qualifications:
- With Western Ethnicity
- Excellent background in Online Marketing, Digital Marketing
- Can create, develop, and deliver customer communications and promotions
- Must have a driven and analytic mind-set, passionate about using their skills to drive growth
- Experience in E-Commerce environment
- Experience of delivering marketing campaigns
- Proficiency in Microsoft Excel
- Be able to build rapport quickly and communicate effectively with cross functional teams
- Preferably with UAE Experience.
Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.
Hidden Keywords
This is a sneakier trick some applicants use. It involves copy-pasting a keyword several times, but applying a white font so that the keywords are invisible.
But because the ATS scans all words despite their color, it counts all instances of a keyword. For example, a resume might contain five “invisible” instances of the keyword “business analysis” but only three “visible” ones. The “Find” tool can reveal where invisible keywords are:
Resume Objective
Business Analyst with over 5 years of experience supporting business solution software and performing business analysis. Aiming to utilize my strong prioritization skills and business analysis ability to achieve the goals of your company. Possess a Certification in Business Analysis.
Invisible keywords are used by some candidates.
The ATS counts all eight instances though, and “ranks” that resume higher.
However, since most ATS software lets the hiring manager see a plain text version of the resume, “hidden” keywords appear, and they’ll see your trick.
The result? You’ll come across as untrustworthy, and not worth hiring.