We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts.
Relevant qualification is required.
Clinic/Medical experience would be an advantage.
You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to Services/product promotion.
A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.
The goal is to deliver effective marketing programs that will help our reputation and growth.
Responsibilities
Google ads and SEO expertise is priority
Conduct market research to find answers about consumer requirements, habits and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned.
Handle the website development.
Social Media platforms must be constantly updated with new ideas. It must be made very attractive.
Highly motivated and proactive person is required.
Job Type: Full-time
Salary: AED5,000.00 – AED7,000.00 per month
Application Question(s): How many years work experience you have as a Marketing Specialist in a Clinic?
Education: Bachelor’s (Preferred)
Experience:
Clinic: 2 years (Preferred)
Language: Excellent English (Preferred)
Arabic (Preferred)
Note:
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Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.
Keyword Stuffing
Keyword stuffing refers to using the same keyword again and again in an unnatural way to get your resume past the ATS.
People engage in keyword stuffing because some ATS software gives applications a higher ranking when it detects a keyword is used more. For instance, an ATS might assign a higher score to a candidate who mentions “search engine optimization” six times over one who mentions it three times.
Here’s an example of how one applicant tried to stuff the keyword “customer satisfaction” in their resume:
Boosted customer satisfaction by 47% by implementing customer satisfaction methods as part of company-wide effort to increase customer satisfaction rates.
Trained 7 new staff members in all aspects of housekeeping, ensuring that they meet health and safety standards
An applicant stuffs the keyword “customer satisfaction” on their resume.
See how extreme this is?
This technique might get your resume past the ATS, but will immediately turn off the hiring manager — ruining your chances of getting hired.