Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measuremen.
Note:
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Company Websites: Explore the career pages of major companies and organizations in the UAE. Many companies post their job openings on their official websites. Recruitment Agencies: Some recruitment agencies specialize in technology and data science roles. Consider reaching out to agencies in the UAE to help you find suitable positions. Networking: Attend industry events, webinars, and meetups related to data science. Networking can open up opportunities and provide insights into available positions. Professional Associations: Check with professional organizations related to data science, analytics, or technology in the UAE. These associations often share job opportunities with their members. University Career Centers: If you are a recent graduate or a student, check with university career centers. They may have information about entry-level positions and internships. Government Job Portals: Some countries have government portals where companies post job openings. In the UAE, you can check platforms like MOHRE (Ministry of Human Resources and Emiratisation). Specialized Data Science Platforms: Websites like Kaggle, Stack Overflow Jobs, and DataJobs.com often feature data science positions. Remember to tailor your resume to highlight your skills and experiences relevant to the specific job requirements. Additionally, ensure that you have a strong online presence, especially on professional platforms like LinkedIn, where recruiters often search for potential candidates. Always check for the latest updates and job listings, as the job market is dynamic and may have changed since my last update.