Industry: FMCG and F and B ONLY Key role: Prepare and implement Restaurant Marketing plan and the corresponding budget. Develop Business Plan according to Brand Management and Sales Objectives. BUSINESS DEVELOPMENT / BRAND MANAGEMENT (BRANDING) Introducing promotional activities throughout the year to boost revenues and reward customers, such as specials, coupons, discounts, loyalty initiatives, etc’s and make appropriate reports to provide senior management. Develop product’s marketing mix, i.e. creation of a product, setting its price, its advertising and sales place, and designing the means to promote it. Analyze customer needs and market gaps, thus create sales promotion. Understand the competitive market place and implement approaches to ensure the restaurant stays ahead in the local market. Coordination with other departments, as necessary, as per business plan. Ensure the brand is supported through B2B marketing and a portion of investors and other business partners are targeted in the interest of the brand. Partner up with various local communities and entities for collaborative gains. Attend exhibitions and trade shows to be up to date to local trends. Plan and implement various additional campaigns around the brand to boost awareness, highlight unacknowledged products, or communicate a unique brand message. Build relationships with host malls to gain multiple benefits over competitors. Attend meetings with agencies to be up to date with various marketing ideas. Implement Marketing Communications using advertising in various online and offline media, public relations and social media campaigns. Ensure the brand is up to date with all the necessary end-user materials such as menus, menu displays, packaging, etc. as well as extra branding materials such as calendars, giveaways, etc. Brand management by developing a set guideline for the ways in which the brand presents itself in the market, the story it tells, and the customers it caters to. This may include the types of advertising used, the design specifications and the types of campaigns communicated. Plan and organize various events from A-Z and ensuring it runs smoothly and achieves its objectives. Work with the design team on preparing and communicating briefs, setting a vision to the respective idea and applying creativity in methods of communications. This also includes supervising the design team, reviewing the designs created, suggesting changes and approving the final look.
Requirements:
Gender: Female preferred
Preferred Education Level: Bachelors / Masters in Marketing, Professional /Technical Qualifications/Diplomas, related to Marketing
Experience: Minimum 3 years experience in Marketing visa status and expected salary and stating relevant experience.
Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.
Keyword Stuffing
Keyword stuffing refers to using the same keyword again and again in an unnatural way to get your resume past the ATS.
People engage in keyword stuffing because some ATS software gives applications a higher ranking when it detects a keyword is used more. For instance, an ATS might assign a higher score to a candidate who mentions “search engine optimization” six times over one who mentions it three times.
Here’s an example of how one applicant tried to stuff the keyword “customer satisfaction” in their resume:
Boosted customer satisfaction by 47% by implementing customer satisfaction methods as part of company-wide effort to increase customer satisfaction rates.
Trained 7 new staff members in all aspects of housekeeping, ensuring that they meet health and safety standards
An applicant stuffs the keyword “customer satisfaction” on their resume.
See how extreme this is?
This technique might get your resume past the ATS, but will immediately turn off the hiring manager — ruining your chances of getting hired.