On 22nd May 1995, the first company under the Derby group, Derby Marketing LLC was established in the UAE. The company started out by marketing their in-house product, The Dining Plus Card, a privilege card for dining, hotel accommodation and shopping across GCC, Far East and India. The biggest recognition of the popularity and exceptional privileges provided by the card came when the Dining Plus Card was co–branded with Mashreq Bank, Standard Chartered Bank & MMI.